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Introduction to Sales Leadership
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Role of Chief Sales Officer
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Leadership Styles and Theories in Sales
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Building Executive Presence
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Effective Communication and Public Speaking
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Assignment: Develop a Personal Leadership Philosophy
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Sales strategy development
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Key responsibilities
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Strategic Planning
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Market analysis
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Competitive analysis
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Customer Segmentation and Targeting
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Sales Forecasting and Budgeting
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Setting sales targets
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Lab Exercise: Create a Comprehensive Sales Plan
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Building and Managing Sales Teams
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Recruitment and training
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Motivation techniques
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Performance evaluation
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Sales Performance Management
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Sales pipeline management
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Building and Managing High-Performing Sales Teams
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Sales Training and Development
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Performance Metrics and Key Indicators
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Motivation and Incentive Programs
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Sales forecasting
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KPI measurement
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Assignment: Develop a Sales Team Management Strategy
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Customer Relationship Management (CRM)
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Principles of Customer Relationship Management
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Implementing and Optimizing CRM Systems
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Managing Customer Data and Insights
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Enhancing Customer Loyalty and Retention
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Lab Exercise: Design a CRM Strategy
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Sales Negotiation and Closing Techniques
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Advanced Negotiation Strategies
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Overcoming Objections and Closing Sales
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Building Long-Term Customer Relationships
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Sales Ethics and Professionalism
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Assignment: Role-Playing Sales Negotiations
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Digital Sales and Technology
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Leveraging Digital Tools for Sales
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Social Selling and Online Networking
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Sales Automation and AI
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Data Analytics for Sales Performance
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Case Study: Successful Digital Sales Implementations
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Global Sales and Market Expansion
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Global Sales Strategies
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Cross-Cultural Sales and Communication
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Entering New Markets and Market Development
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Managing Global Sales Teams
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Assignment: Develop a Global Sales Strategy
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: Sales Performance and Evaluation
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Measuring Sales Performance
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Sales Reporting and Dashboards
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Continuous Improvement and Sales Optimization
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Conducting Sales Audits
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Lab Exercise: Create a Sales Performance Dashboard
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Tools and Software
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CRM Software: Salesforce, HubSpot, Zoho CRM
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Sales Analytics Tools: Tableau, Power BI, Looker
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Sales Automation Tools: Outreach, Salesloft
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Digital Sales Tools: LinkedIn Sales Navigator, ZoomInfo
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Case Studies
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In-depth analysis of successful and failed sales strategies
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Examination of sales management practices in leading organizations
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Review of customer relationship management initiatives and their outcomes
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Analysis of global sales expansion efforts and challenges
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Project Work:
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Hands-on projects to apply learned concepts
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Developing a strategic sales plan for a hypothetical organization
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Creating a comprehensive CRM strategy
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Designing a sales training and development program
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Final Capstone Project: Present a Detailed Sales Strategy for a Real or Hypothetical Organization
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